I was born and raised in Chicago, a city that exposed me to a wide range of businesses and brands from an early age. Creativity has always been a big part of who I am—I’m drawn to storytelling, design, and finding unique ways to engage people. In college, I unexpectedly developed a passion for data, analytics, and the strategy behind decision-making. Wanting to bridge creativity with a numbers-driven approach, I pursued marketing and gained hands-on experience in brand strategy, social media management, content creation, and digital analytics.